non-dairy research
- Levente Varga
- Mar 27, 2020
- 1 min read
Just as I did with the dairy products I started to research what non-dairy product designs looked like. This helps me know what to include to in the final product design for customers to instantly know that the product is dairy free. I found that almost all products included an image of the type of plant the milk was made from.
Excellent work ... an example of a really good blog and numerous postings, this should undoubtedly be commended. Your interrogation of the packaging is good.
Try to now develop a broader collection on research around the target market and then try and build an even more extensive brand 'position-map' structure of where high-end and low budget equivalent brands are placed within the markets, collecting this resource will also help you to build a specific brand identity, i.e, what colours are being used in the marketplace, what types of typography is extensively used etc.,
Use this (rather limited) example above, then perhaps start to draw over with links you may have found ... imagine being a detective and try to work…